The primary and sub-mark designs are inspired by the intricate aesthetics of a car’s dial, symbolizing precision and craftsmanship. Notably, historical research played a pivotal role in shaping the logo, brand standards, and website, ensuring the identity resonated with the target audience. By exploring cultural and historical contexts, the brand became infused with authenticity and timelessness; thereby, reflecting the rich heritage and expertise inherent in car modification.
Studying the design aesthetics of classic muscle cars revealed a powerful pattern of bold lines, aggressive silhouettes, and unmistakable branding. Thorough research and market analysis were crucial in informing the visual identity of the Magis brand, creating a compelling and relevant design that connected with the intended audience.
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Design
