Graphic Design
TFS President’s Award for Teaching Excellence
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Project Brief
TFS President’s Award for Teaching Excellence is a comprehensive design initiative focused on creating visually impactful and meaningful deliverables. It includes the development of a certificate, digital posters, and social media assets for platforms such as Instagram, LinkedIn, and the TFS website, all crafted to celebrate outstanding teaching within the TFS community. By blending bold, modern aesthetics with TFS’s established brand identity, the project captures the essence of innovation, creativity, and educational excellence.
Client
Toronto Film School (TFS)
Role
Designer
Contributions
Branding | Graphic Design | Creative Direction | Multi-Platform Design | Stakeholder Collaboration
Assets
Illustrator | Photoshop | InDesign
Designing the 2024 TFS President’s Award for Teaching Excellence presented a unique set of challenges. As this was the inaugural year for the award, there were no existing design precedents to guide the creative process. This provided complete creative freedom but also required the development of a fresh, impactful visual identity from scratch.
By adhering to TFS’s established brand guidelines and collaborating closely with stakeholders throughout the process, I was able to create a distinctive visual identity that balanced innovation with brand consistency.
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Challenges
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Development Meeting
During the initial phase of the project, a pivotal concept presentation was held to present three distinct design options. This meeting played a key role in aligning the creative direction with the client’s vision and preferences. The iterative feedback received was crucial, helping to refine each concept and solidify a clear path forward.
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Refinement Process
Throughout the development of the 2024 TFS President’s Award for Teaching Excellence, the design evolved through two key iterations, each shaped by stakeholder feedback to refine and strengthen the visual identity. From emphasizing “2024” to creating subtle distinctions between the winner’s and honourees’ posters, every design phase aimed at enhancing the project’s impact. This iterative process ensured clarity, balance, and a cohesive identity across both digital and print deliverables, reinforcing the award’s prestige and significance.
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Impact
The design for the 2024 TFS President’s Award for Teaching Excellence successfully established a cohesive, visually striking brand presence across multiple platforms, reinforcing Toronto Film School’s commitment to recognizing innovation and excellence in education. By combining bold typography, modern design elements, and meticulous attention to detail, the final deliverables were well-received by both stakeholders and award recipients.
The project not only honed my skills in brand cohesion and multi-platform design, ensuring consistency across print and digital media, but it also enhanced my ability to collaborate with stakeholders and respond to evolving feedback.
